Miley Cyrus is a trailblazing artist who’s undergone a remarkable transformation on her own terms. From her early days as Disney’s Hannah Montana to her current status as a boundary-pushing icon, Miley has continually reinvented herself, shedding her wholesome image to reveal a bold and unapologetic creative force. Her edgy vibe makes her a perfect fit for Maison Margiela’s FW25 campaign, captured by photographer Paolo Roversi.
The brand describes the campaign as a stripped-back portrayal of Miley, highlighting her connection to the house’s core codes and archetypal expressions. Miley’s latest era, marked by her album Something Beautiful, showcases a refined sense of self, reflected in the album’s sophisticated styling and artistic direction. Gone are the days of her maximalist past, replaced by a more mature and bold expression. This new chapter makes her partnership with Margiela particularly fitting.
The campaign seamlessly extends the album’s aesthetic, featuring Miley in striking silhouettes, including pieces from Margiela’s Avant-Première Collection. The images showcase Miley’s versatility, from moody portraits to bold, artistic expressions, all while highlighting Margiela’s iconic leather handbags and signature white paint strokes.
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