On the heels of the brand’s 15th anniversary, The Hundreds has announced the launch of its new Los Angeles flagship store on N. Fairfax Avenue. The label’s new location replaces its 10-year old flagship on Rosewood Avenue, which is commemorated in a limited capsule collection debuting at the Fairfax shop’s opening.
The exclusive capsule dropping alongside the store’s opening includes a host of graphics touching on the old flagship on Rosewood Ave. Mastodons, a key symbol for the reopening, appear alongside “DEATH FROM BELOW” branding, while “RSWD” graphics appear on hoodies, tees and an M-65 field jacket. Subtle details abound, including the jacket’s removable liner and self-referential imagery, screen-printed by Bobby Hundreds himself.
Meanwhile, inside the new flagship, an enormous mastodon skeleton bursts out of the ground, referencing both the nearby La Brea Tar Pits and the Hundreds’s age. As co-founder Bobby Hundreds puts it, “We turn 15 this year, which is like 250 in streetwear years.” Various items from the brand’s history are placed around the ‘tar’ surrounding the sculpture, including the label’s Ben Baller chain, a Back to the Future hoverboard, a collaborative Garfield toy and a brick from The Hundreds’s old New York store. Check out the space below.
Head over to The Hundreds’s new outpost to pick up some of the celebratory goods. Most recently, The Hundreds’s introduced a new range of goods featuring designs from Japanese artist Usugrow, and Bobby Hundreds joined LFAC to show off the club’s latest jerseys.
501 N Fairfax Avenue
Los Angeles, CA 90036