The Jaw-Dropping Rolex “Rainbow” Daytona Returns in Everest | #iRockParties

Rolex is indisputably one of the most sought-after brands in the world of high-end timepieces, and its Cosmograph Daytona “Rainbow” may be the definitive collector’s item. Normally seen in yellow or white gold, the model has arrived in Everose, a warm shade that plays nicely with the rainbow-colored, sapphire-studded bezel. Eighteen-karat pink gold watch hands, matching 18k crystals and dozens of diamonds afford the watch even more sparkle — and an elevated price tag. Still, it’s nothing compared to the secondhand market, with experts recording secondhand “Rainbow” Daytonas trading for twice the price of retail.

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Considering that the recent white gold “Rainbow” Daytona retailed for about $86,000 USD, expect this new iteration to go for even more. Take a look at the watch in action below and visit Rolex’s site for more info.

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Elsewhere in the world of luxury watches, Patek Philippe introduced the exorbitant Aquanuat Chronograph Reference 5968a.