Idris Elba is reportedly interested in acquiring UK broadcaster Channel 4 and is looking to put forward a £1 billion GBP (approximately $1.2 billion USD) bid.
According to reports, the actor is speaking with Marc Boyan, founder and CEO of marketing and communications collective The Miroma Group, for the bid. Variety adds that Channel 4 declined to comment and a statement from Elba’s team has not be released as of writing.
UK Culture Secretary Nadine Dorries announced in April 2022 that Channel 4 will be sold in an attempt to compete with big international streamers such as Netflix and Amazon’s Prime Video. The British politician previously stated that the sale plans “will revamp decades-old laws to help our public service broadcasters compete in the internet age and usher in a new golden age for British TV and radio.”
Variety adds that Elba is currently in competition with ITV, Comcast’s pay TV operator Sky and Paramount for Channel 4.