Following the release of its “Teslaquila” tequila, Elon Musk‘s Tesla (NASDAQGS:TSLA +2.58%) is delving into the alcohol market with “GigaBier.” The automotive and clean energy company notes “Tesla GigaBier is designed to emulate the form of Cybertruck while honoring the 500-year tradition of German Reinheitsgebot beermaking.”
GigaBier is a limited-edition pilsner-style beer brewed in Berlin with Tesla’s exclusive strain of “Cyberhops.” Made with a mix of Cyberhops, malted barley, yeast, and water, the beer expresses notes of citrus, bergamot, and sweet fruit. Available in packs of three, each 11 oz (330 ml) bottle features a seamless gloss black sleeve with a glow-in-the-dark “Giga” watermark.
Priced at €89 EUR ($96 USD), the “GigaBier” Cybertruck beer, sold and distributed by BrouwUnie, is available now exclusively on Tesla’s website.