What started as a simple request for a dashboard clock became something much bigger: the Louis Vuitton x Singer Porsche 911 project, and Louis Vuitton’s first co-branded product in its 172-year history.
Singer’s teams in California and England were given the opportunity to reinterpret two Type 964-chassis Porsche 911s through the Louis Vuitton lens, and the level of detail is incredible.
The first is a Classic coupe, finished in saffron and cobalt blue and powered by a naturally aspirated 4.0-liter flat-six. The second is a Classic Turbo cabriolet, designed by Nicolas Ghesquière in white Calcaire Lutétien, with a 3.8-liter twin-turbo flat-six and air-to-water intercooling. Both retain what matters most in a car like this: six-speed manual transmissions and carbon-ceramic brakes.
But for me, the real story is in the craftsmanship.
The coupe’s interior takes inspiration directly from Louis Vuitton’s heritage, with VVT-inspired leather and malletage embossing reminiscent of the interiors of the Maison’s trunks. Even the roof rack was purpose-built to carry a surfboard or skis.
The cabriolet takes a completely different direction, leaning into a nautical aesthetic with a teak-style luggage deck and a bespoke console clock. That same design carries over to a 40mm Tambour Automatic, executed in ceramic and yellow gold.
What really separates these cars, though, are the details most people may never notice. Singer replaced the interiors’ plastic fittings – even pieces as small as the fuel caps with handcrafted, rhodium-plated metal components produced using techniques normally associated with fine watchmaking.
This collaboration feels less like two brands putting their names on a product and more like two different worlds of craftsmanship speaking the same language.
Porsche engineering. Singer obsession. Louis Vuitton craftsmanship.
That’s how a dashboard clock turned into two truly special 911s.
- Words by Juan C.
