adidas Confirms YEEZY BOOST 350 V2 “Triple White” Re-release

After dropping new campaign imagery for the “Butter” colorway last week, adidas and YEEZY have now confirmed the reissue of the YEEZY BOOST 350 V2 in “Triple White,” also known as “Cream White.” Rumors about the sneaker’s rerelease have been around for a while, with the initial drop date believed to be in July this year.

The sneaker will be the same as the last release — in April last year — with a Primeknit upper, semi-translucent rubber outsole and BOOST midsole.

This drop is described by adidas as the “largest ever,” with more YEEZY fans able to get their hands on the sneakers than during previous releases. Registration for the YEEZY BOOST 350 V2 “Triple White” is open now via the YEEZY SUPPLY site and the adidas web store. The shoes will be available for purchase for $220 USD on September 21.

Kanye West’s YEEZY Brand Reportedly Received $1.5 Billion USD Valuation | #iRockParties

Following the news that the stocks he brought for Kim Kardashian West were performing seriously well, the good financial news has continued for Kanye West. According to reports, ‘Ye could be on track to become a billionaire in the very near future, with sources close to West revealing that YEEZY recently received a $1.5 billion USD valuation.

The company being worth billions initially surfaced during West’s interview with Charlamagne earlier this year.

The rumors also appeared to be confirmed by Kim Kardashian West, who was asked by Jimmy Kimmel if she was “almost a billionaire.” Replying to the question, Kardashian West answered ”I would say my husband is.

That makes me one, right?” West’s YEEZY line could continue to add to its value with the addition of basketball sneakers next year, which West announced was coming in 2019. West’s empire could also continue to grow as he moves into architecture and, reportedly, the restaurant business.

Kim Kardashian’s Influencer Friends Are Her Clones for New YEEZY Season 6 Campaign | #iRockParties

Right on the heels of Kim Kardashian West’s recent, skin-baring photoshoot comes another major talking point from the West-Kardashian camp: #YEEZYSEASON6 recently took over Instagram with an army of Kim clones wearing YEEZY Season 6 clothing — or nothing at all.

Models, influencers and friends of Kimye which include Paris Hilton, Malika Miller, Julissa Neal and more hit Instagram on January 30, posting photos recreating the paparazzi-style imagery of Kim Kardashian wearing YEEZY Season 6 goods seen last year. Replicating the shots down to the platinum hair and matching heels, the photos encompass over a dozen accounts. Emphasis is placed on the collection’s neutral, earthy tones and comfortable accessories — including a fleece-lined jacket and the chunky “Desert Rat” sneakers.

adidas Originals YEEZY BOOST 350 V2 “Beluga 2.0” | #iRockParties

With the release of the “Semi Frozen Yellows” out of the way, the YEEZY BOOST 350 V2Beluga 2.0” takes center stage for Thanksgiving weekend. Incorporating an updated version of the original 350 V2 “Beluga” colorway, — the first-ever colorway for the silhouette — the second coming sees the stripe and text flipped as the bold orange stripe across the lateral side has been replaced with grey and the “SPLY-350” text has not only been replaced by orange coloring but inverted as well.

Officially dubbed a Grey/Bold Orange/DGH Solid Grey colorway, fans can expect this pair to drop on November 25 for $220 USD at the stores listed below and can sign up now on the Confirmed app for a Wednesday, November 22 reservation attempt. Take a closer look at the “Beluga 2.0” and stay tuned as the “Blue Tint” iteration of the YEEZY BOOST 350 V2 will round out the year on December 16.

United States

Santa Anita

400 S. Baldwin Ave Suite #155-U


Lenox Square

3393 Peachtree Street NE Space 4017


Aventura Mall

19575 Biscayne Blvd. Suite 1031


Fulton Street

1 Hoyt Street


Kings Plaza

5100 Kings Plaza #104


Cherry Hill

2000 Route 38 Suite 1640

Cherry Hill

Chicago Originals Flagship (Opens 08.24)

1532 N Milwaukee


Water Tower Place

845 N. Michigan Ave. Suite 409


South Coast Plaza

3333 Bear Street #347

Costa Mesa

Culver City

6000 Sepulveda Blvd #C8

Culver City

Menlo Park

55 Parsonage Road


Queens Center

90-15 Queens Blvd. Suite 2061



3710 US 9 C123


Roosevelt Field

630 Old Country Space #1112

Garden City


2123 Glendale Galleria


Houston Galleria

Houston Galleria IV 5135 W Alabama Space 5350


Walt Whitman

160 Walt Whitman Road Space #1002

Huntington Station

Irvine Spectrum Center

644 Spectrum Center Drive


Newport Center

30 Mall Drive West Space #A49B

Jersey City

Las Vegas

3791 S. Las Vegas Blvd.

Las Vegas

Abbott Kinney (Opened 7.31)

1349 Abbot Kinney Boulevard

Los Angeles


8009 Melrose Ave

Los Angeles


6600 Topanga Canyon Road #2042

Los Angeles

Los Cerritos

431 Los Cerritos Center

Los Cerritos

Tysons Corner

8070 Tyson´s Corner Center



7535 N Kendall Dr Space #1630A


Fifth Avenue

565 5th Ave

New York

New York

Sports Performance Store 610 Broadway

New York

Spring Street

115 Spring Street

New York

Florida Mall New

8001 S Orange Blossom Trail Space 160


Garden State Plaza

1 Garden State Plaza Space 1206


San Francisco Center

845 Market Street Suite 121 & 211

San Francisco

Santa Monica (Relocation 09.21) – NEW

1231Third St. Promenade moving to 1337 Third Street Promenade

Santa Monica

del amo

21540 Hawthorne Blvd. #421



1400 Willowbrook Mall Space #1465



2450 Palisades Center Drive

West Nyack

Cross County

6010 Mall Walk Space 8080


Kanye West Filed a Trademark Application For Something Called ‘Yeezy Sound’ | #iRockParties

Kanye West might have something huge up his business sleeve. According to new trademark documents, which were obtained by The Blast, Yeezy may be in looking to start his own music streaming platform.

According to the docs, Ye requested a trademark at the top of Nov. 2017, for a company called “Yeezy Sound.” The trademark would include rights to the “streaming of music, audio, images, video, and other multimedia content, over the Internet,” according to The Blast. 

If the papers are legitimate, this could be huge news for the culture. It also means possible competition for JAY-Z. As previously reported, Kanye and Jay’s streaming company, Tidal, have been at odds ever since West filed a lawsuit, claiming the company owed him $3.5 million in unpaid advances and bonuses. And not only have Kanye and Tidal been at war, but the Chicago native and Hov also haven’t been on speaking terms since Kanye’s rant back in 2016.

Whether “Yeezy Sound” is a symbol of revenge or just a new platform for great music, we’ll just have to wait and see. 

This article originally appeared in Vibe.

#KanyeForSuperbowl52 | Kim Kardashian Campaigns for Kanye West to Headline the 2018 Super Bowl | #iRockParties

Now that Super Bowl LI is behind us, it’s time to look ahead to next year’s event.

Lady Gaga absolutely dominated her halftime performance, jumping from the roof, flipping in the air and dancing her heart out to some of her biggest hits, so we can only imagine who could top that next year. But Kim Kardashian has an idea: Kanye West.

Fan accounts on Twitter rallied for Yeezy to be the halftime show performer at the 2018 Super Bowl, and Kim seemed to give her seal of approval because she retweeted a couple of tweets. Is that an official endorsement from Kim? We can’t say for sure, but it certainly seems like it! The accounts shared photos of Kanye’s biggest concert moments, which include him soaring across audiences on his floating Saint Pablo Tour stage.


“Never too early. #KanyeForSuperbowl52,” one account tweeted, while another simply wrote, “#KanyeforSuperbowl52.”

Kanye has been maintaining a relatively low profile since his hospitalization, but E! News reported that in the coming months he will be debuting a couple of projects, including the Yeezy Season 5 runway show during New York Fashion Week.

“Kanye has a few surprise projects coming up that involves music and concerts in the spring and summer,” our source shared. “Plus he is working on his fashion line and some collaborations.”

He also wants to reschedule his canceled Saint Pablo Tour, which he canceled shortly before his hospitalization. “Kanye wants to finish the tour. He loves his show,” a tour source shared with E! News. “He wants everyone in the world to see it.”

Whether he decides to make one of those tour stops next year’s Super Bowl will remain to be seen.


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